Production & Fulfilment In-house
When it comes to production and fulfilment of your direct mail, we aim to make our customers life easier. From receipt of artwork right through to distribution, we complete every stage of production in-house.
Print & Fulfilment in Cheshire
Our production hubs in Nantwich and Crewe in Cheshire offer both automated and manual fulfilment. This gives us complete control over each campaign we manage from data entry to completion. Furthermore, this becomes particularly important when we are working to tight deadlines and large mailings which may consist of more than one product.
Free Mailing List Audit
With a large part of your spend going on postage its important that all your data is accurate. We offer a free audit of your address list which will report any problems with addresses, duplications and missing data fields thus enabling savings to be made on unnecessary or inaccurate address details.
At this stage we can cleanse your data and bring everything in line ready for mailing.
By managing the whole process from start to finish, we maximise efficiencies and minimise your costs. This contrasts with the majority of printing companies who will outsource the fulfilment element of this process.
At all stages of the direct mail production, we will be managing colour and quality to ensure the highest quality end product.
Related Information
Help with mailing lists and databases
Finding the best mailing list for you
If you need help finding the best mailing list for your direct mail campaign, we can help. Getting the distribution list right is extremely important to give you the best chance of your customers opening the mailing and responding, whether it is a targeted postal area or a blanked distribution. We can help data sort and research databases, working with you to cleanse your database and guide you through the best size of document to mail out. We will also advise on the numbers and method of distribution to get the best results for your campaign or mailing and advise on any discounts available. If you need any help in any aspect of sourcing and managing your mailing list, please don't hesitate to get in touch. We're here to answer any questions you may have. We can also advise on how to transfer your list securely and compliant with GDPR regulations.
Variable Data Printing
Variable Data Printing
Digital print is ideally suited to working with variable data printing. This is often used in direct mailers and flyers or to tailor the print item to its’ recipient. We can vary text, as well as images, on each item to create the biggest impact and make each person feel special. Ultimately personalising print to each recipient.Personalising Print Efficiently
Johnsons use the HP Indigo digital presses and its compatible software to personalise your print, for each recipient. This technology is high quality. Its print production is second to none within the industry, and is the first choice of design and marketing agencies UK wide and globally. With our experienced team in pre-press and production, you have the expertise and the production capability to handle your job with professional and cost effective efficiency.We're here to help with your variable data
Even when you're experienced in dealing with variable data, we know it helps to have the right support. We have experienced staff who know the software and machinery inside-out. As a result, we can help you overcome any problems. Whether that's with data or content, but ultimately with the successful completion of your variable data printing. Please contact the team to discuss your print personalisation in more detail on 01270 625 207. Alternatively use the form below and we'll get back to you as soon as possible.
Direct Mail
We use a variety of machinery and software to fulfil a variety of Direct Mail personalisation. Our HP Indigo digital press is the premium choice for direct mail and variable data printing, it's ability to print up to 7 process colours to gain accurate colour matching and optimal Pantone emulation makes it the very best of it's kind.
The Indigo produces undoubted quality, and is able to produce the highest quality print on the shortest runs very cost effectively. However, it's ability to work with data software by supplying colour and images to specific names opens up more options on your mailings. Hence, this gives you you the ability to select images specifically to each customer. As a result it enables you to tailor your entire mailing to suit the individual, and therefore making it much more effective and GDPR compliant.
Of course, data is the key as to how far you can personalise each print product, however we can work with you to get the most out your data. Furthermore, we give you GDPR compliant solutions that will work with your campaign.
Direct Mail Solutions
Johnsons are Direct Mail specialists. We specialise in managing your campaign from start to finish, giving you the best possible comprehensive service. We know that timing is critical for our customers, and for this reason we offer an end-to-end Direct Mail service. From receipt of artwork through to mailing, we have every stage of the process covered to make your life easier.Personalise With Text, Images & Colour
We use a variety of machinery and software to fulfil a variety of Direct Mail personalisation. Our HP Indigo digital press is the premium choice for direct mail and variable data printing, it's ability to print up to 7 process colours to gain accurate colour matching and optimal Pantone emulation makes it the very best of it's kind.
The Indigo produces undoubted quality, and is able to produce the highest quality print on the shortest runs very cost effectively. However, it's ability to work with data software by supplying colour and images to specific names opens up more options on your mailings. Hence, this gives you you the ability to select images specifically to each customer. As a result it enables you to tailor your entire mailing to suit the individual, and therefore making it much more effective and GDPR compliant.
Of course, data is the key as to how far you can personalise each print product, however we can work with you to get the most out your data. Furthermore, we give you GDPR compliant solutions that will work with your campaign.
Printing Variable Data on a host of products.
We can personalise almost anything. If you are looking to create a campaign using variable data, we can help with any bespoke campaign including the products below.- Postcards
- Mailers
- Address Labels and Stickers
- Bespoke Shaped Cards
- Business Cards
- Letters
- Brochures and booklets