Variable Data Printing

Designing for Direct Mail

When you're designing for direct mail, we're here to help. Our studio can work with your content to develop a design for your direct mail campaign. However, we also work with designers in pre-press to ensure a smooth transition from artwork to print. So if you're designing your own, we have the very best support. In many circumstances the design of your mailer will use a software plug-in specifically designed for the HP Indigo press.  However variable data may well be incorporated using other design platforms.  Our software is able to keep file sizes manageable, even when personalising print with individual images.  Specific detailing and set up of content onto data lists gives you complete control over which data appears and where.  We can help you with the set of your data lists, or if you are doing this yourself, we can offer our advice and experience. If there are any questions regarding the design of direct mail in relation to the data content, the pre-press team are on hand to help at any time.

Designing Direct Mail with Variable Images

If you are designing for direct mail with personalised images and/or colour, we can work with you prior to production. It might mean sampling images, or even running a sample section to give a first hand proof of the mailer.  Crucially, it helps if all the images used are the same size and orientation.  Cropping images to the same size will help with the layout of the finished product.  Consequently, this is particularly important if the image bleeds off your design.  Our team is here to help and advise, and will be able to discuss your direct mail design and content in detail.

Rest Assured with exceptional Print & Finishing

When you're working with Johnsons Printers, you're working with some of the very best printing presses and technology available.  Our direct mail printing capabilities include the HP Indigo digital press.  The Indigo is a commercial sheet fed press with a near lithographic quality and is capable of printing variable data.  Whilst toner based machines are capable of printing variable data, they are unable to print colour and quality as well as commercial digital printing presses.  So you're artwork is in good hands at Johnsons.

Foil block, spot uv or die-cut?

Your final document also needs to look the business, so whether it is foil block, spot UV or a die cut folded mailer, our finishing team will ensure that your print is perfect. In the first instance call the team on 01270 625207 or leave us a message below for an immediate response.

Direct Mail Solutions

Johnsons are Direct Mail specialists.  We specialise in managing your campaign from start to finish, giving you the best possible comprehensive service. We know that timing is critical for our customers, and for this reason we offer an end-to-end Direct Mail service. From receipt of artwork through to mailing, we have every stage of the process covered to make your life easier.

Personalise With Text, Images & Colour

We use a variety of machinery and software to fulfil a variety of Direct Mail personalisation.  Our HP Indigo digital press is the premium choice for direct mail and variable data printing, it's ability to print up to 7 process colours to gain accurate colour matching and optimal Pantone emulation makes it the very best of it's kind. The Indigo produces undoubted quality, and is able to produce the highest quality print on the shortest runs very cost effectively.  However, it's ability to work with data software by supplying colour and images to specific names opens up more options on your mailings.  Hence, this gives you you the ability to select images specifically to each customer.  As a result it enables you to tailor your entire mailing to suit the individual, and therefore making it much more effective and GDPR compliant. Of course, data is the key as to how far you can personalise each print product, however we can work with you to get the most out your data.  Furthermore, we give you GDPR compliant solutions that will work with your campaign.

Printing Variable Data on a host of products.

We can personalise almost anything.  If you are looking to create a campaign using variable data, we can help with any bespoke campaign including the products below.

• Postcards
• Mailers
• Address Labels and Stickers
• Bespoke Shaped Cards
• Business Cards
• Letters
• Brochures and booklets

Help and Advice on Direct Mailing

We have a variety of mailing options to choose from.  These might include personalised postcards and literature distributed as direct mailers packed in envelopes or cello-wrapped.  Or you may require cards cut-to-shape and populated with relevant content, we can show examples to help your choice. We have in-house expertise who will manage your mailing project from start to finish and support you with help and advice.  See the links below to help you find out more about our direct mail services. Finally, if you have any questions regarding a campaign idea, please don't hesitate to ask us. We might be able to add solutions and ideas to enhance your campaign further. Call us on 01270 625207, contact us on the form below or email sales@jprint.co.uk for an immediate response. We're here to help with any project, whatever the size.  

Variable Data & Images

Personalised print with images can make a big difference to your direct mail campaign. The HP Indigo digital press has been designed to work with variable data and to provide you with maximum flexibility.  We can personalise your print items not only with variable text, but also with variable images and colours. Thus you can tailor each item to its recipient - creating the biggest impact and making each recipient feel special. Whether you would like to use a few select images within a large mailing, or you require a different image for each individual, our software will create manageable files ready to print in exceptional quality.

Why Use personalised Images within your direct mail?

Tailoring the image to your mailing is as important as personalising name and address.  Whilst most recipients will expect their name to now be on their mail, the chances are that they wouldn't expect images to be personalised too.  Studies show a greater degree of engagement when images are used, and of course, you're illustrating something relevant. Our customers are using different images in a variety of ways, but each is able to present their mailer with imagery that matches the customers taste or preference.  A travel agent uses cruise images for clients who have previously been on cruises, beach images of those who tend to go on beach holidays and strategic city images for the city break clients.  Each offering their own variable data in text and image personalisation. Our experience creating and printing direct mail has given us the ability to use images in a huge variety of ways.  Don't hesitate to give us a call to discuss in more detail.

Help Designing for Direct Mail

We can help if you need your mailer designing, or you are a designer who needs support. You can always call us before you start a project to see if we can help with ideas.  Likewise, you may want to see samples or discuss practical solutions. See our page on Designing For Direct Mail for more information.