Why Bespoke Wrapping Paper Is a Brilliant Idea
Whether you’re a small business, a creative artist, or simply someone who wants to elevate your gift-giving, bespoke wrapping paper is a creative and cost-effective way to stand out. At Johnsons, we create high-quality personalised wrapping paper using our advanced Canon Colorado press, perfect for custom designs, short runs, and printing in both sheet and roll formats.
What Makes Personalised Wrapping Paper So Appealing?
Custom wrapping paper isn’t just for Christmas. From corporate gifts and retail products to weddings and brand launches, bespoke wrapping adds a professional, thoughtful finish. Here’s why it’s such a smart choice:
It’s personal: Individuals love using bespoke wrap for birthdays, weddings, or baby showers. It turns the wrap into part of the gift.
It’s a brand-builder: For businesses, every touchpoint matters. Branded wrapping paper adds polish and keeps your logo in customers’ minds.
It’s unique: Whether you’re an illustrator, designer, or photographer, custom paper is a creative way to showcase your style or artwork.
Is Bespoke Wrapping Affordable?
Yes, especially when printed digitally. This technology allows us to turn around bespoke wrapping paper quickly and cost-effectively, even in low volumes. Whether you want sheets or continuous rolls, we tailor the output to your project, keeping waste and cost to a minimum.
Larger orders tend to reduce unit costs, and we’re always happy to provide design guidance or estimates upfront. Give our team a call; we’ll be happy to help you find a solution that works for your design and your budget.
Design Tips for Custom Wrapping Paper
The most effective designs are often repeat patterns. If you’re designing your own, consider:
- Repeat size: Choose a repeat size that works well on your intended sheet or roll size (e.g., 200 mm).
- Edge matching: Make sure your design flows seamlessly on all four sides to avoid harsh lines or steps.
- Mock-ups: Repeat your tile across a larger canvas to check flow and spacing before sending to print.
Our in-house design team is always happy to help, whether you need full creative support or just a few pointers.
Thinking Beyond the Wrap?
If you provide gifts, cards, or artisan products, personalised wrapping paper is a superb way to enhance your packaging and reinforce your brand identity. But that’s just the start; we also print:
- Cards—Ideal for greetings, thank you notes, and seasonal collections
- Calendars—A popular option for gift shops and brand merchandise
Whether you’re a small business or an independent maker, we’d love to help you create a cohesive product range with print that does your brand justice.
