Bring Your Print to Life with Custom Die Cutting
When most people think of print, they picture a flat, rectangular sheet — a blank canvas for text and images. Yet print doesn’t have to stay two-dimensional. With advanced finishing techniques like die cutting, your print can become tactile, interactive, and far more memorable.
At Johnsons of Nantwich, we help brands bring their ideas to life with custom die cutting. From subtle design accents to dramatic shapes and pop-ups, die cutting adds depth, interest, and a premium feel to your printed materials.
Here’s how you can use it to make a lasting impression.
Draw Attention to Key Elements
Die cutting highlights important features in a creative way. A bold logo can be cut out to create a striking effect. You can also spotlight a product image, slogan, or call to action — instantly catching the eye and encouraging interaction.
Boost Engagement with Touch
People are drawn to things they can explore with their hands. Die-cut details bring a sensory element to your print — whether that’s a business card with cut-out edges, or a pop-up that invites people to flip, pull, or peek. These extra touches encourage people to engage and remember your brand.
Tell Your Story Through Shape
Custom die-cut shapes can reflect your brand message at a glance. Think bottle-shaped flyers for drinks brands or house-shaped cards for estate agents. With our precision equipment, including the Veloblade Volta digital die cutter, we can create almost any shape without the high setup costs of traditional dies.
Add Perceived Value
A unique die-cut finish signals quality, creativity, and investment. It shows you’ve gone the extra mile — whether you’re producing direct mail, packaging, invitations or promo pieces. The result is a product that stands out and adds value to your brand.
Stand Out in a Crowded Market
In a competitive world, it pays to think differently. Eye-catching die-cut designs are more likely to be noticed, shared, and remembered. Thanks to modern technology like our Veloblade Volta, custom die cutting is faster, more flexible, and more affordable than many people realise.
How Our Die Cutting Service Works
At Johnsons, we offer two types of die cutting to suit different needs and budgets.
Using platens, we can create a cutting form (sometimes called a die) to produce shapes, creases, and folds. This is ideal for items like folders, packaging, and shaped direct mailers. The cutting form can handle intricate details or simpler touches, such as rounded corners on flyers or business cards. Items like folders can be delivered flat for storage or hand-folded ready to use.
Once your cutting form is made, it’s yours to reuse at no extra charge — perfect for future print runs of the same design.
For shorter runs or when you want maximum flexibility without the cost of making a cutting form, we use our Veloblade Volta digital die cutter. The Veloblade Volta delivers precise, custom shapes with no tooling required. This makes it a faster, more cost-effective choice for low to medium quantities, prototypes, or short-notice projects.
Whichever option you choose, we’ll help you achieve the perfect result.
Common Die Cutting Applications
| Application | Example Uses |
|---|---|
| Business Cards | Unique cut edges, pop-outs, layered shapes |
| Brochures & Folders | Cut windows, tabs, interactive elements |
| Packaging | Custom shaped boxes, sleeves, or inserts |
| Direct Mail & Promotions | Pop-ups, pull-tabs, shaped flyers |
| Invitations & Stationery | Elegant cut patterns, layered designs |
| Point-of-Sale Displays | Free-standing cut shapes, product outlines |
Let’s Create Something Unforgettable
From clever cut-outs to fully custom designs, we’re here to help you explore what die cutting printing can do for your brand. Whether it’s packaging, brochures, folders or invitations, we’ll guide you through your design, materials, and finishing options.
👉 Call us on 01270 625207 or use the form to get started.
