Why Sell Greetings Cards as a Photographer?

If you’re a photographer looking to diversify your income, selling printed greetings cards is a great way to monetize your work. It allows you to showcase your images in a tangible format while generating a passive income stream. Here are a few key reasons why greetings cards for photographers are a smart business idea:

Brand Exposure: Every card with your image on serves as a mini portfolio, introducing your work to audiences in a new format.
Expand Your Customer Base: Printing greetings cards makes your work more accessible to a wider audience. For customers who may not be able to afford a large photo print or a high-end coffee table book, a beautifully designed greetings card offers an affordable way to own and enjoy your photography.
High Demand: From Christmas and birthdays, to thank you cards and note cards, there is a high-demand for high-quality greetings cards all year round.
Passive Income Potential: Once printed, you can sell your greetings cards on your website, in galleries, local shops or craft fairs.

Designing Your Greetings Cards

Once you’ve chosen your images, it’s time to think about design. Here are some tips to create visually appealing and sellable cards:

Adding Text: Some buyers prefer cards with greetings. This is a decision that you will have to make depending on how you can use text with your images. If you do decide to add a greeting, keep it minimal to maintain focus on the image.
Think About Layout: A borderless, full-bleed design often looks best, but some images work well with a framed effect.
Offer Variety: You could create themed packs. For example, seasonal sets, local landscapes, or wildlife collections, to encourage multiple purchases.
Sizing: Consider what size greetings card you want to print. What size and ratio works best with your images? Common sizes consist of 148mm x 148mm square, A6, A5 or 5″x7″. But other sizes are available if it fits your images better.

Why Use Johnsons For Your Greetings Cards?

Premium Quality: For nearly 200 years Johnsons has embraced technology to consistently deliver the highest print quality. Our standard range of premium boards have been selected as they give an excellent and consistent finish on our HP Indigo digital press or our Heidelberg litho presses.
Value: Prices start from 17p each. Because of our investment into digital and litho print technology we can offer like-for-like quality on any quantity of cards from a minimum of 24 to in excess of 100,000. See our full price list for more info.
Specialist Service: We have spent many years combining our knowledge of photography with the best practices in colour print management. Accurate profiling, advanced AGFA workflows and the best equipment have enabled us to become a specialist greeting card printer for photographers and give you printed images you can be proud of.

Customistation: Make your greetings cards truly unique with our extensive range of options. Choose from premium card stocks, a variety of colored envelopes, and protective cello bags. Decide whether to print on the inner pages with a greeting or message. Add a touch of luxury with foil lamination, embossing or white ink printing for a stunning finish.
Personal Service: Our dedicated team are committed to providing design, artwork and advice on how to create the best Greeting Cards.
Fast Turnaround: We provide quick production and delivery times, so you can start selling with no delays.

Get in touch for samples!

Selling greetings cards is an excellent way for photographers to create an additional revenue stream while increasing exposure. By choosing the right images, designing with care, and selling through multiple channels, you can turn your photography into a profitable business beyond traditional prints.

Are you ready to get started? Pick your best images, explore printing options with us, and request some samples by getting in touch!