Peel & Reveal Cards
What Are Peel & Reveal Cards?
Peel & Reveal cards are made from layered card or paper, with a top layer that peels back to reveal a hidden message underneath. They work like scratch cards, just without the mess.
They add a fun, interactive element to your marketing, turning a standard mailer into something people can open, explore, and remember.
Use them to reveal a special offer, a personalised message, or a playful surprise. Whatever the message, Peel & Reveal cards help it stand out.
Why Use Peel & Reveal Cards?
Interactive
People don’t just read these cards they interact with them. The peel-away layer adds a hands-on feel that grabs attention and helps your message stick.
Boost Engagement
Peel & Reveal cards often get more responses than standard mail. That’s because they invite curiosity and action, not just a quick glance.
Perfect for Promotions
Use them to share discount codes, QR codes, or time-limited deals. The reveal moment creates a sense of surprise and drives action.
Highly Versatile
You can use these cards for many things: run competitions, launch new products, or invite people to events. They’re creative and flexible.
Royal Mail Approved
These cards are approved for Royal Mail’s machine-readable direct mail service. That means they’re easy to use in national or high-volume campaigns.
Personalised Peel & Reveal Cards
A major benefit of Peel & Reveal cards is just how easy they are to personalise. By using your supplied data, we can customise both the outer layer and the revealed content underneath. This means you can include customer names, tailored offers, unique codes, or location-specific messages—whatever your campaign requires.
As a result, your marketing becomes highly targeted, making each recipient feel like your message was crafted just for them.
A Great Tool for Direct Mail
Peel & Reveal cards are also Royal Mail approved, which means they’re fully compatible with machine-readable services and ideal for large-scale direct mail campaigns.
Whether you’re reaching out to thousands of customers or focusing on a specific audience segment, these cards add an extra layer of creativity that increases response rates. You can also tailor each card for different customer groups, making them ideal for segmented marketing strategies.
| Industry | Ideas for Use |
|---|---|
| Retail & E-commerce | Reveal discount codes, announce flash sales, or launch new products |
| Travel & Leisure | Tease mystery destinations or offer loyalty perks |
| Hospitality | Promote seasonal offers or provide booking discounts |
| Charities & Nonprofits | Reveal stories, run donor challenges, or highlight hidden impacts |
| Education | Invite to open days, run student competitions, or reveal course info |
| Financial Services | Promote new services or reward program entries with unique reveals |
| Fitness & Wellness | Launch new classes, promote challenges, or unveil special offers |
| Automotive | Send service reminders or tease new model launches |
| Events & Exhibitions | Reveal ticket discounts, event details, or early access invites |
| Food & Beverage | Tease new menus, special tastings, or recipe cards |
| Real Estate | Invite to open houses or reveal new property listings |
We Can Help You Create Yours
At Johnsons, we specialise in printing high-impact Peel & Reveal cards that leave a lasting impression. If you already have a campaign idea, we’ll help you bring it to life. If not, we’ll work with you to develop a concept that fits your goals and budget.
Additionally, we’re happy to advise on postal guidelines, recommended formats, and the best ways to use interactive print in your strategy.
👉 Ready to get started? Contact us today to discuss your next Peel & Reveal campaign.
Frequently Asked Questions About Peel & Reveal Cards
What are Peel & Reveal cards made from?
Peel & Reveal cards are crafted from high-quality layered paper or card stocks. The top layer peels away smoothly to reveal a printed message underneath. Thanks to the durable materials we use, you can count on a clean, consistent peel every time.
Can I personalise the message beneath the peel?
Absolutely. Both the outer surface and the hidden message can be fully personalised. For example, we can include customer names, tailored offers, QR codes, or any data-driven content to make your campaign feel more targeted and relevant.
Are Peel & Reveal cards approved by Royal Mail?
Yes, they are. Our Peel & Reveal cards are designed and printed to meet Royal Mail’s machinable direct mail specifications. As a result, they qualify for standard delivery without requiring extra postage or manual handling.
What sizes are available?
We typically produce Peel & Reveal cards in popular sizes like A6 or DL. However, if your campaign requires a unique format, we’re more than happy to create a custom size that fits your concept perfectly.
How can I use Peel & Reveal cards in marketing?
These cards are incredibly versatile. You can use them to reveal discount codes, launch new products, run prize competitions, send loyalty rewards, or remind customers of appointments. Because they’re interactive, they naturally generate more attention and better retention.
Is there a minimum order quantity?
No matter the size of your campaign, we can help. Whether you’re printing a small batch or rolling out a high-volume mailing, we’ll tailor your order to suit your budget and goals.
Can you help with design and data setup?
Yes, we can. If you already have artwork, we’ll make sure it’s formatted correctly for print and peel. If not, our team can assist with design, data integration, and personalisation—from concept to completion.
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